With over 15 years of experience in Business, Sales and Marketing, Verónica discovered her passion for blockchain in 2017. She has lived and worked in Spain, the Netherlands, and the USA, serving as Chief Marketing Officer at Vita Green Health Products, and as Logistics Assistant at Tommy Hilfiger in the beginning of her career.
Ever since Verónica has been helping and coaching entrepreneurs, while offering training programs for both entrepreneurs and innovation departments of enterprises. She founded B-wom, a B2B2C healthcare mobile app, which reached a user base of over 200,000 in under 18 months. She is credited for taking the Barcelona Lean Startup Community from 10 members to 2,000 members in just two years, and she coached Business Model prototyping at Singularity University in the Silicon Valley. Verónica is advisor at Mobs Inc, a blockchain based marketplace company of video content.